{"title":"Underscore Projects Books","description":null,"products":[{"product_id":"visual-culture-of-northeast-brazil","title":"Visual Culture of Northeast Brazil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eVisual Culture of Northeast Brazil (Cordel Edition)\u003c\/b\u003e\u003cspan\u003e is a visual and cultural investigation into one of Brazil’s most distinctive vernacular publishing systems. Rooted in the street markets of the Northeast, cordel emerged where oral poetry, low-cost printing, and woodcut imagery converged. Sold hanging from strings and performed aloud, these small booklets turned print into voice, image into action, and the market into a living archive. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThrough essays, close visual analysis, interviews, and an extensive curated anthology, this volume approaches cordel not as folklore, but as a sophisticated system of communication - where typography is improvised, imperfection becomes signature, and scarcity produces a radical graphic language. It follows woodcut as a way of thinking, and orality as a form of resistance. Across its recurring figures - cangaceiros, saints, devils, cowboys, monsters, and politicians - cordel builds a shared visual grammar of belief, satire, survival, and power. Both scholarly and visceral, Visual Culture of Northeast Brazil is a tribute to a culture built by voice, hand, and blade - and a reminder that some of the most enduring design systems are born not in studios, but in the dust of everyday life. A culture printed with scarcity. This book is not about abundance. It is about invention under limitation. Cordel was born where paper was rare, ink was reused, and presses were improvised. What could have been a barrier became a language. Imperfection became style. Scarcity became identity. Each page carries that same pulse - hands carving without luxury, printers working with worn type, images that refused silence. This is the visual intelligence of survival. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eHardcover. Full color Thread-sewn binding. 700 pages.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cb\u003eAuthor: \u003c\/b\u003e\u003ca href=\"https:\/\/yves.works\/\" target=\"_blank\"\u003eVictor Yves\u003c\/a\u003e\u003cbr\u003e\u003cb\u003eFormat: \u003c\/b\u003eHardcover\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e135.9 × 170.2 mm (5.35 × 6.7 in)\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 700\u003cbr\u003e\u003cb\u003eIllustrations:\u003c\/b\u003e 500+\u003cbr\u003e\u003cb\u003eResearch:\u003c\/b\u003e 15 years\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 978-1-0675645-0-6\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eItem is available for pick-up at Underscore Projects.\u003c\/span\u003e\u003c\/p\u003e","brand":"Underscore Projects Books","offers":[{"title":"Default Title","offer_id":49341840982260,"sku":null,"price":129.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/7792\/9121\/files\/BOOK.png?v=1788813551"},{"product_id":"book_launch_-_talk_visual-culture-of-northeast-brazil","title":"Book Launch \u0026 Talk: Visual Culture of Northeast Brazil","description":"\u003cdiv class=\"StructuredModuleRenderer-module-scss-module__Qv95HW__structuredContent StructuredModuleRenderer-module-scss-module__Qv95HW__text\"\u003e\n\u003cdiv\u003e\n\u003ch2\u003eAn afternoon of conversation and music \u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"StructuredModuleRenderer-module-scss-module__Qv95HW__structuredContent StructuredModuleRenderer-module-scss-module__Qv95HW__text\"\u003e\n\u003cp\u003eUnderscore Projects is pleased to welcome Casca for an afternoon of conversation, music, and connection celebrating \u003cem\u003eVisual Culture of Northeast Brazil\u003c\/em\u003e, by CASCA Archive. \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe afternoon will feature an open conversation about the book and the rich visual culture of Northeast Brazil, with a special video contribution from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWaldenio, Mestre Dila’s grandson\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, and a DJ set by \u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/www.instagram.com\/walkspirittalk\/\" rel=\"noopener\" target=\"_blank\"\u003eDamon\u003c\/a\u003e\u003c\/span\u003e\u003cspan\u003e (@walkspirittalk).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you joined for the (first!) launch or are discovering the book for the first time, come hang out, grab a book, have a drink and stay for the conversation.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhen: \u003c\/b\u003eSunday - September 13, 2026 - 2pm-9pm\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhere:\u003c\/b\u003e Underscore Projects - 1468 Dundas St W - 2nd floor - Toronto, ON M6J 1Y6 (Dundas\/Dufferin) (Please note that the gallery space is accessible only by stairs)\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eAdmission: Free, and everyone is welcome! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eSave your spot now \u003c\/strong\u003eas we have\u003cstrong\u003e limited capacity! \u003c\/strong\u003eIf you register and can no longer attend, please contact us at carolina@underscoreprojects.ca to cancel your registration so someone else can take your place. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Purchase\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested in getting a copy? Visual Culture of Northeast Brazil will be available at a \u003cstrong\u003especial event price of $99\u003c\/strong\u003e. You can pre-order your copy here for pickup at the event, or purchase one in person on the day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOT TIP: Pre-order your copy now and receive a beautiful poster as a gift at the event!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat to expect \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA conversation with the author \u003cstrong\u003eVictor Yves\u003c\/strong\u003e about Casca Initiative and the book\u003c\/li\u003e\n\u003cli\u003eA very special video contribution \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003efrom \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWaldenio, Mestre Dila’s grandson. \u003c\/span\u003e\u003c\/strong\u003eJosé Soares da Silva, known as Mestre Dila, was a celebrated Brazilian \u003cspan class=\"rQesXe MPyX\"\u003ecordel literature poet and woodcut (\u003cem class=\"zhvwWe\"\u003exilogravura\u003c!--TgQPHd|||[]--\u003e\u003c\/em\u003e) artist\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e from the northeastern region of Brazil.\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eA DJ set by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDamon\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, featuring music on vinyl\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eOur Café will be open throughout the event, serving specialty coffee, tea, drinks, Brazilian snacks, and sweets\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eTime to explore Underscore Projects, including the artwork on display and our selection of books\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eA chance to slow down, connect, and share the afternoon with others in the community\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eAbout the Archive \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe Graphic Design and Visual Culture Archive of Northeast Brazil was founded by Alagoas-born designer and art director \u003ca href=\"http:\/\/yves.works\/\" rel=\"noreferrer noopener\" target=\"_blank\"\u003eVictor Yves\u003c\/a\u003e, sparked by a simple frustration: the visual memory of the Brazilian Northeast was scattered, offline, or hidden in personal collections - rarely accessible to the wider world.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePhotography\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePhotography and\/or video may take place during the event for documentation and promotional purposes. Images may be shared on Underscore Projects’ website and social media, as well as by the participating artist.\u003c\/p\u003e\n\u003cp\u003eIf you do not wish to be photographed or have your image shared, please let us know when you arrive. We’ll do our best to accommodate your request.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eRefund Policy\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAll book sales are final. If you are unable to attend the launch event to pick up your book, contact us \u003cmeta charset=\"utf-8\"\u003eto arrange pickup at a later date.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Underscore Projects","offers":[{"title":"Free Admission","offer_id":49342305829108,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true},{"title":"Admission + Book \u0026 Poster","offer_id":49342305861876,"sku":null,"price":99.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0550\/7792\/9121\/files\/Frame37_1bc13fcd-3fc9-49e0-85d3-862bde97c8dd.png?v=1788814800"}],"url":"https:\/\/www.underscoreprojects.ca\/collections\/underscore-projects-books.oembed","provider":"Underscore Projects","version":"1.0","type":"link"}